![]() "Afternoon bus ride in Jamaica" might result in a reggae-themed excursion while "skydiving without a parachute" would take the music in another direction entirely.īrowning will facilitate this process from the sound board where he filters through the text messages and picks out the best ones for the band to consider. The band employs the Mozes platform to facilitate attendees texting their desires during the show based on specific parameters.įor the Second Quarter, a "Stew Art Event," fans text concepts that Umphrey's McGee uses as the basis for improvisations. ![]() The Second and Third Quarters are where the fan input process gets a bit more interesting. In an example of how fan interaction can also lead to business opportunities, requests for more than snippets led to the release of Raw Stewage (Unfiltered), a 7 hour bundle of 33 live tracks available as a paid download priced like a more typical album. These improvisations tend to involve more structure than typical jam band jams and voters can stream snippets of each musical theme. The Fourth Quarter, designated "Raw Stewage," features "Jimmy Stewart" improvisations that are also voted on ahead of time. Ticketed fans vote ahead of time for specific songs from a list with the option to write in an additional request. He says the idea for the UMBowl came out of collective brainstorming including himself and Syd Schwartz of Linchpin Digital.įor his part, he remembers seeing fans at concerts he attended as a youngster holding up signs or banner requesting songs and thought there should be a better way to make their preferences known.īrowning explained the process behind this year's UMBowl which starts with an "All Request Quarter" (see UMBowl site). I spoke with Kevin Browning, who describes himself as managing "creative & business development" for Umphrey's McGee as well as mixing and producing the band for almost 13 years up till a year or so ago. Though promo material like the above video parodying a 2011 Super Bowl ad features football references, the show itself is an improvisational music experience based on fan input. ![]() With the creation of the UMBowl, broken up into four sets or "quarters", they institutionalized an ongoing experiment in fan direction of the evening's playlist. They eventually set up their own Live Recordings Archive and also introduced a regular music podcast. As they began to tour beyond the Midwest, the "underground network of tapers helped spread the word," an early example of their fanbase building through accessible technology. Umphrey's McGee formed in 1997 at the University of Notre Dame. Okay, Leonard Fournette being Ultron actually would explain some things.Though their promotional material often plays off of Super Bowl and related football references, the interaction with the fans is focused on their music and relies on communication tech to affect the evening's playlist. And maybe not end with a very sinister Ultron laugh paired with this visual: Aside from not knowing who's supposed to be who, LSU has a man on the inside at Alabama that's helping to bring the Tide down?ĭon't get me wrong, the video is rad, it just needs to maybe create a little more focus as to who is the robot trying to kill the world and who are the heroes trying to stop him. There are several more quotes from other protagonists, and then they go back to quoting Ultron again. Artificial intelligence.Īt this point, the video cuts to sophomore safety Jamal Adams, whom I do not believe to be a robot. I tried to create a suit of armor around the world, but I created something terrible. Has become college football's most reliableĪnd now, the video starts quoting the protagonists, members of The Avengers, while still showing LSU players. The camera immediately cuts to a full Bryant-Denny Stadium in Tuscaloosa. There's only one path to peace: their extinction. This is an extremely condensed version of the story, but for our purposes, it's enough to know that he's fighting against the good guys.) (Subtext: The character Ultron was a computer program designed by Iron Man, Tony Stark, as a type of global defense system that became a sentient villain. When the video starts, it's dramatic footage of LSU players as Ultron speaks. It's really awesome, and I understand why they went back to that well with this video hyping up this weekend's tilt against the Tide using quotes from Avengers: Age of Ultron. LSU has previously used Marvel themes for hype videos, specifically this Iron Man-themed video for the 2012 game against Alabama. ![]() ![]() It's more about production and making sure the music hits at just the right moment in the video. They don't have to, really, since the object is to get you excited about a football game, not engender much in the way of critical thinking. Sometimes, hype videos just don't make a ton of sense. ![]()
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